SCOPE OF WORK

Research, UI/UX Design, UX Strategist

PLATFORM

Available in app store

TIMELINE

2025 - Present

TOOLS

Figma, Adobe, Micro, Notion

PEAK MACRO

A calorie-tracking AI app designed to make nutrition tracking smarter, simpler, and more personalized.

WHAT IS PEAK MACRO??

CONTEXT

Peak Macro is an AI-powered nutrition app that simplifies calorie tracking, builds healthy habits, and delivers personalized insights with weekly wellness recaps

AI- POWERED CALORIE TRACKING

WEEKLY PODCASTS

HABIT TRACKING

PATTERN INSIGHTS

CHALLENGES WITH CURRENT APPS

DISCOVERING

What challenges does users feel with current apps?

Surveys and interviews were conducted with users to understand user needs and current pain points

Market analysis and competitive analysis were conducted to find unique opportunities to grow

Understanding user needs

Current meal logging(searching from database) felt slow and tedious.

Users struggled to stay consistent with healthy habits.

Existing apps lacked personalized nutrition insights.

Weekly progress was hard to understand quickly.

COMPETITVE ANALYSIS

My FitnessPal

STRENGTHS

Massive food database
Barcode scanning
Social features

WEAKNESS

Cluttered UI
10+ taps to log a meal
No food quality tracking

OPPORTUNITY

Users want speed over exhaustive databases

Cronometer

STRENGTHS

WEAKNESS

Micronutrient detail
Accuracy-focused
Clinical integrations

Steep learning curve
Intimidating for beginners
No AI assistance

OPPORTUNITY

Precision without complexity gap

Lose it

STRENGTHS

WEAKNESS

Simple interface
Goal-oriented
Photo logging

Limited macro detail
Gamification feels shallow
No food categorization

OPPORTUNITY

Simplicity + depth is underserved

Carbon diet coach

STRENGTHS

Adaptive algorithms
Coach-like experience
Auto-adjusting macros

WEAKNESS

Expensive subscription
No free tier
Complex onboarding

OPPORTUNITY

AI coaching at accessible price points

Key Findings

Every competitor forces users into a database-first workflow — search → select → adjust portions → confirm. This creates a 10+ tap process per food item.

PeakMacro's opportunity: use AI-powered natural language parsing to reduce meal logging to a single free-text input, cutting interaction time by ~80%.

DEFINING

How might we simplify nutrition tracking and habit building to create a faster, more motivating, and sustainable wellness experience for everyday users?

PERSONAS

I created user personas based on interviews to help me keep goals, needs and pain points of users in different stages of project

Each individuals demands from platform was different so we spent lot of time understanding demands of CEO as well

Alex Chen, 29

Software Engineer & Powerlifter

CORE PAINPOINT

Current apps require searching databases for every ingredient 10+ steps to log one meal.

NEEDS

GOALS

Natural language food entry
Saved meal templates for repeats
Macro summary at a glance

Hit daily macro targets with minimal friction
Track progressive overload alongside nutrition
Fast logging with gram-level precision

KEY TRAITS

Trains 5-6times/week

Cycles bulk/cut phases

Meal preps sundays

Prefers data-dense layout

AI_Genrated-by-wix_9-topaz-upscale-1920w

Sarah Martinez, 38

Marketing Manager & Mom of 2

CORE PAINPOINT

Traditional apps feel like homework. Guilt spiral after eating "bad" foods.

NEEDS

Positive, judgment-free feedback
Wants macros details not just protein
Simple progress indicators, not raw numbers

GOALS

Understand what she's eating without obsessing
Build sustainable habits alongside family meals
Feel in control, not restricted

KEY TRAITS

Pre-diabetes risk

Emotional eater

Estimates everything

Logs 3–4 days/week

WIREFRAMING

DESIGN PRINCIPLES

Flexible precision

Same interface serves both casual and power users. The depth of data entry determines the complexity of output.

Progressive Disclosure

Start simple, reveal complexity as users engage. Never overwhelm on first interaction.

Emotion Aware

No guilt. Focus on patterns and progress, not perfection. Every log adds value.

Education as Needed

Tooltips for beginners, hideable for experts. Meet users where they are.

Consistency Over Perfection

Every log adds value. No pressure for complete days. Celebrate showing up.

VISUAL DESIGN

PRIMARY COLOURS

Brand colors were kept consistent and accent colors were added.

The selected font has to be condensed to give dashboard a clean look.

Performance Green

#7BC67E

Primary action- color signals progress, health, and momentum.

Teal Focus

#80CBC4

Tertiary tone — used for secondary UI states and complementary accents.

Error Rose

#CF0A0A

Error and alert states — clear, accessible without being aggressive.

SECONDARY COLOURS

Primary Container

#2D5630

Container — dark

Secondary Container

#354D33

Container — mid

Tertiary Container

#1A4D4A

Container — teal

On Primary Container

#97F89A

Text on green fill

Surface Highest

#363A35

Surface — highest

Outline

#8B9388

Borders & dividers

TYPOGRAPHY

Inter

Classified as a neo-grotesque sans-serif, Inter is designed for screen legibility with open apertures and a tall x-height. It allows letters to take up as much space as they need and ultimately makes for an improved reading experience on digital interfaces.

Inter Light

A nutrition app converts everyday food choices into actionable health insights.

Inter Medium

A nutrition app converts everyday food choices into actionable health insights.

Inter Bold

A nutrition app converts everyday food choices into actionable health insights.

MOCKUPS

FEATURES

Key Design Deliverables

CORE EXPERIENCE

AI-Powered Meal Logging

Type "chicken stir-fry with rice" or snap a photo food gets logged. The AI parses any level of detail, from casual descriptions to gram-precise entries, and returns calories, macros, and food quality instantly. No database searching, no barcode scanning.

INSIGHTS

Patterns You'd Miss Alone

If protein consistently low at lunch? The design surfaces patterns through nutritious vs. processed food trends, weekday vs. weekend comparisons, and specific actionable suggestions based on actual user data.

HABIT TRACKING

Beyond the Plate

I designed a comprehensive habit tracking system covering hydration, sleep, steps, supplements, and 140+ metrics across 9 categories. One-tap logging with Apple Health auto-sync each metric uses purpose-built card types: gauges, binary indicators, trend lines, and checklists.

DAILY RECAPS

Summaries That Actually Help

End-of-day breakdown: what users ate, how it stacked up against users targets, and one thing to focus on tomorrow. I designed these to be motivational, not judgmental celebrating consistency over perfection.

WEEKLY PODCASTS

Personalized Audio Recaps

A unique feature I designed: a personalized audio recap of the user's week, patterns, wins, and practical next steps. Users can listen on their commute or at the gym. This turned data into an engaging narrative experience.